Fortress Gates, a respected leader in gate hardware and accessories since 1979, built its reputation on quality and reliability, serving both tradespeople and DIY customers—most notably through a long-standing partnership with Bunnings. After the passing of founder Peter Wills, his son Ash Wills took the helm, continuing the company’s legacy and strong market presence.
In 2024, the Wills family made the pivotal decision to sell Fortress Gates, seeking to maximise business value, ensure a seamless transition for staff and customers, and preserve the brand’s heritage. StandishCo was engaged to manage the sale process and provide strategic advisory services.
StandishCo began with a comprehensive business assessment, reviewing Fortress Gates’ financial performance, market position, and growth prospects. The team crafted a compelling go to market strategy, highlighting the brand’s reputation and stable revenue streams. Leveraging its network, StandishCo identified strategic buyers aligned with the family’s objectives and managed negotiations to secure optimal terms.
The result was a successful sale at a competitive price, with a transition plan that protected employees and customer relationships. The Fortress Gates brand continues to thrive under new ownership, its legacy intact.
Heritage, expert advisory, and trusted relationships were central to achieving the Wills family’s financial and legacy goals.
